AUDE CASTAN

FREELANCE
STRATEGIST

AND PART TIME NOMAD

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MULTICULTURAL & MULTIDISCIPLINARY

Since 2011, I've been working as a strategist all around the world.

From the paved streets of Amsterdam to the snowy Montreal, down to the sunny Sydney and the vibrant Wellington, I've had the opportunity to work for many agencies.

My skills range from branding and advertising strategies to digital transformation consultancy, as well as field and user research and workshops facilitation. 

A part-time nomad's life

When I'm not conducting exploratory research, I'm exploring the world.

I volunteered in an elephant sanctuary in Thailand, took tourists on horse treks in Mongolia. In New Zealand, I experienced the rural life of self-sufficient farms and cleaned hundred of bathrooms in a fancy hotel as a broke backpacker. Trained into natural horsemanship and yoga with horses in Costa Rica. 

I'm currently based in Paris and available for freelance missions.

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Services


workshop facilitatION & ANIMATION

Designing and leading workshops process and methodologies. Managing dynamics among the groups and enabling participants to communicate and collaborate. Being actively aware and listening effectively. Juggling with sticky note pads, white board markers and coffee cups.

field and qualitative research

Ethnographic research, participant observation, interviews and surveys: stepping into consumers or end-users shoes and looking at the world from their perspective to deliver a detailed and faithful representation of their behaviours, problems and needs.

audits AND STUDIES

Mapping and analyzing a digital ecosystem or a competitive landscape, understanding a sub-culture, investigating trends and changes shaping an industry's future, looking back and looking forward.

strategiC PLANNING 

An overwhelming pitch, a maternity leave, a strategic planner gone missing ?

I'm also available for freelance and in-house short term contracts.